MOJO and new partner

I just saw on the Facebook page from MOJO they have a new partner

Animal planet,you can see photo's on there Facebook page[img]

Martien

what's means?

Thats awesome! I don't have a facebook account, could you share more pics?

Saarlooswolfhound wrote:

Thats awesome! I don't have a facebook account, could you share more pics?

Can anybody please share better pics of the Animal planet animals please

I like this display very much

Its so green and bright. Thanks Sommo, those displays are wonderful!

The animals in the first display (Gaur & Company) look way much better than from the Mojö official photos! (o)):

What difference is there between animal planet and mojo? Is the same?

Since, Mojo is the "new kid on the block", would love to see them do the figures to scale. The proboscis monkey looks like a huge sliverback gorilla in size next to the gaur! C'mon Mojo, your product is good, just work on scale!

Mojö here in Italy is simply called "Animal Planet" since about a year... I didn't understand a lot, actually...

Here we have a saying "Call me a jug just don't brake me"
In another words - I don't care for the name if the brand continues to do such a good work in the future...

Animal Planet is an American TV station, they make documentaries and shows devoted to animals, hence the name Animal Planet. It looks like Mojo is simply partnering up for whatever reason, maybe Animal Planet will also sell Mojo figures (some of you here have actually bought Animal Planet toys before I think) or maybe just for commercial purposes. Personally I love watching Animal Planet, so this is cool for me.

SommoDracorex wrote:

Mojö here in Italy is simply called "Animal Planet" since about a year... I didn't understand a lot, actually...

Aha- also not the same brand as the older animals from "Animal planet"

To followup what Saarlooswolfhound said: Animal Planet is an American TV network. They are a branch off of the Discovery Channel, and have associations with BBC. Toys R' Us usually sells Animal Planet toys. The figures featured here are Mojo - they should be exactly the same as the figures sold without the Animal Planet packaging. Basically, this gives the Mojo brand a much broader sales base here in the US, with the possibility of being sold in a major venue like Toys R Us. Discovery Channel also has a franchise of stores around the country, and Animal Planet products are sold in those stores.

But I think it should be noted that there will not likely be any difference in the actual figures.

That is a cooperation where Animal Planet is selling Mojo figures under their own designation. I think it is very prestigious and a sign of how good Mojo figures are. Remember that this is the company of Discovery Channel, a tv media that performes many great wild life documentaries and not one of those companies toy related like MAtel with Barbie or similar.
Why is Discovery Channel working with Mojo? I don't know but I suspect it is related with the scientific and educative potential of Mojo replicas.
Thanks for bringing this subject and these displays are beautiful.

I think this is a great thing for Mojo - and it definitely improves the Animal Planet brand, too. In the past they have marketed figures by Nayab and other off-brand companies under the Animal Planet name, and it was frankly embarrassing. I think they likely see Mojo as an economical option to bring some respectability to the brand. As far as animal replicas went, Animal Planet brand was a joke. They also offered the squishee toys, btw. Mojo is leagues above where they were. And with the exposure offered by the Animal Planet brand, you can be sure that Mojo is poised for success.

sphyrna18 wrote:

I think this is a great thing for Mojo - and it definitely improves the Animal Planet brand, too. In the past they have marketed figures by Nayab and other off-brand companies under the Animal Planet name, and it was frankly embarrassing. I think they likely see Mojo as an economical option to bring some respectability to the brand. As far as animal replicas went, Animal Planet brand was a joke. They also offered the squishee toys, btw. Mojo is leagues above where they were. And with the exposure offered by the Animal Planet brand, you can be sure that Mojo is poised for success.

Yes, you're right. I think this is prestigious for both companies. It looks Animal Planet was using AAA, New-Ray, Nayab, etc. exactly as you commented. We have a little topic about Animal Planet sets here!

Roger and Sphyrna, Thank you for explaining more clearly, I didn't really know how to explain it very well, but you two nailed it! Animal planet toys were not the best in my opinion, but I feel that both companies can benefit greatly from their partnerships with each other. Personally I think it is a brilliant idea.

Thanks for posting the pictures

There is the clouded leopard and the stoat, and the sloth!!

I will have a look out for these

Roger wrote:

sphyrna18 wrote:

I think this is a great thing for Mojo - and it definitely improves the Animal Planet brand, too. In the past they have marketed figures by Nayab and other off-brand companies under the Animal Planet name, and it was frankly embarrassing. I think they likely see Mojo as an economical option to bring some respectability to the brand. As far as animal replicas went, Animal Planet brand was a joke. They also offered the squishee toys, btw. Mojo is leagues above where they were. And with the exposure offered by the Animal Planet brand, you can be sure that Mojo is poised for success.

Yes, you're right. I think this is prestigious for both companies. It looks Animal Planet was using AAA, New-Ray, Nayab, etc. exactly as you commented. We have a little topic about Animal Planet sets here!

It's good for Animal Planet to use more details and quality figurines.

Great news for both !!!!

I wonder if AP will get them with their own logo ?
And I wonder if ToyRus will sell them in Denmark, - so far they have only Schleich

SUSANNE wrote:

Great news for both !!!!

I wonder if AP will get them with their own logo ?
And I wonder if ToyRus will sell them in Denmark, - so far they have only Schleich

I think that the entire toys r us franchise only carries schleich. If you search their website, they do not have any other brands, and I have only seen schleich in them.

cattlecollector wrote:

SUSANNE wrote:

Great news for both !!!!

I wonder if AP will get them with their own logo ?
And I wonder if ToyRus will sell them in Denmark, - so far they have only Schleich

I think that the entire toys r us franchise only carries schleich. If you search their website, they do not have any other brands, and I have only seen schleich in them.

ToysRUs in Austria also has some Papo's (fantasy, mutants,... but no animals!).