Bullyland @ The London Toy Fair January 2014

Bullyland were not present themselves but one of their UK distributors was.  This distributor sells a variety of brands I think but for the first time they had a much larger, more prominent display of Bullyland models than I have ever seen at the toy fair previously.  Not sure if it is Bully or the distributor but someone was trying to grab everyones attention and they did make an impression.

Much of the display was focused towards their licenced products consisting of famous characters, Disney etc.  However they did for the first time have a much larger wildlife display.  One new thing I noticed for this year was a joint partnership between Bullyland and the World Wide Fund for Nature (WWF).  One of the wildlife stands was a WWF one with some of the Bully animals.  I obtained a catalogue but there was also another slimmer Bullyland/WWF catalogue advertising some of the wildlife models.  It looks like Bullyland is joining forces with WWF to market their wildlife models but there are some odd things that I would point out:  Only some of the wildlife range are part of the WWF range which is odd - why not put all the wildlife models in the WWF catalogue?  It was a shame that animal's such as the Okapi is discontinued and then there is a marketing push towards the wildlife range when it just seems to get smaller!  Not sure what is going on.  With Bullyland models proving extremely difficult to purchase in the UK I wonder whether the new marketing push will do them any wonders.  Let's wait and see.

Images below including some of the WWF-Bullyland mini catalogue:

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Thank you for these pictures! Intesting that the cooperate now woth the WWF.

Thank you for the pictures. Yes, Bullyland is being strange as of late, hopefully they can pull together.

Thanks for sharing    

This is fantastic, wonderful, happy, joyful news       

Thankyou very much for the information and the wonderful photoes !
You made my day               

Thanks for the pictures! I'm not a fan of Bullyland, but as I've said before the blue poison dart frog looks tempting!

Many thanks for the pics! Looks nice!  There's so many great figures!

Thanks Numaan! I find the WWF partnership intriguing.

Thank you Numaan, for showing us this     

Thanks Numaan, honestly, I cannot "read" with sure what this partnership represents. But I think it is prestigious that Bullyland was able of such an important cooperation. It seems that WWF is building their own range with a selection of Bullyland figures, similar to what Animal Planet is doing with Mojo. :)
It will be interesting to follow next steps of that brand with huge tradition.

HI Roger

You are right, at first it seems Bullyland is decreasing their wildlife range and then suddenly there is the WWF co-operation. Surely it means there is still life in the Bullyland wildlife range yet and given that this is now the first year of this partnership perhaps Bullyland will release additional models next year to boost the collection which is quite exciting!

Although I do not see why WWF does not just encompass the entire wildlife range, after all it is not that big. Anyway we must watch Bullyland carefully now! :-)

Thank you Numannn!!!
Finally something from Bullyland.
And yes I wonder why they discontinued the okapies and the Zebu!
Hope they do something for next year.
Well here in the US. They really don't exist .

Thanks for the photos. A few interesting animals there.

棒极了，感谢 分享

jay3731028 wrote:

棒极了，感谢 分享

Sorry, we dont understand this here

but welcome here   

widukind wrote:

jay3731028 wrote:

棒极了，感谢 分享

Sorry, we dont understand this here

but welcome here   

Google Translator says it's "Awesome, thanks for sharing"

widukind wrote:

jay3731028 wrote:

棒极了，感谢 分享

Sorry, we dont understand this here

but welcome here   

It means "Awesome, thanks for sharing", of course I needed a translator!

Jay, welcome on forum, I see you already posted in English language in another topic what is great! Chinese characters are wonderful but we cannot understand it! Enjoy!